| 中文 |
英文 |
中文 |
英文 |
| 副美术指导 |
AAD [Associated Art Director] |
副客户总监 |
AAD [Associated Account Director] |
| 助理客户执行 |
AAE [Associate Account Executive] |
副( 助理 )创意总监 |
ACD [Associated Creative Director] |
| 客户服务总监、业务指导 |
AD [Account Director] |
客户执行、客户服务、客户主任 |
AE [Account Executive] |
| 客户经理 |
AM [Account Manager] |
客户企划 ( 分 策略企划 和 业务企划 两种 ) |
AP [Account Planner] |
| 大区销售经理 |
大区销售经理 |
正稿员 |
[Artist] |
| 业务拓展 |
BD [Business Development] |
业务总监 |
BD [Business Director] |
| 创意总监、创意指导 |
CD [Creative Director] |
首席执行官 |
CEO [Chief Operating Officer] |
| 创意组长 |
CGH [Creative Group Head] |
撰稿人、文案 |
CW [Copywriter] |
| 总裁 |
[Chair Man] |
计算机绘图员 |
[Computer Visualizer] |
| 文案指导 |
[Copy Director] |
创意合伙人 |
[Creative Partner] |
| 客户主管 |
DCS [Director of Client Service] |
代理执行创意总监 |
DECD [Deputy Executive Creative Director] |
| 设计师 |
[Designer] |
总监 |
[Director] |
| 执行创意总监 |
ECD [Executive Creative Director] |
完稿、画师 |
FA [Finish Artist] |
| 完稿组长 |
FAGH [Finish Artist Group Head] |
开发制作员 ( 存在于互动代理公司的创意部 ) |
[Flash Developer] - Flash |
| 客户群总监 |
GAD [Group Account Director] |
创意群总监 |
GCD [Group Creative Director] |
| 集团执行创意总监 |
GECD [Group Executive Creative Director] |
创意组长 |
GH [Group Head] |
| 总经理 |
GMD [General Managing Director] |
交互设计师 ( 个人理解为 Web Designer, Flash Developer, UE 等的综合体 , 存在于 Interactive Agency) |
[Interactive Designer] |
| 媒体指导、媒介部经理 |
MD [Media Director] |
总经理 |
MD [Managing Director] |
| 媒介策划 |
MP [Media Planner] |
企划指导 |
[Planning Director] |
| 企划总监 |
[Planning Supervisor] |
平面制作经理 |
[Print Production Manager] |
| 制作经理 |
[Production Manager] |
调查总监 |
[Research Supervisor] |
| 高级美术指导 |
SAD [Senior Art Director] |
资深客户执行 |
SAE [Senior Account Executive] |
| 资深创意总监 |
SCD [Senior Creative Director] |
高级文案 |
SCW [Senior CopyWriter] |
| 资深设计 |
[Senior Designer] |
资深网页设计师 |
[Senior Web Designer] |
| 策略总监 |
[Strategy Director] |
画房经理、作业室经理 |
[Studio Manager] |
| 画房经理、作业室经理 |
[Studio Manager] |
制管人员 |
[Traffic Control Specialist ( 简称 Traffic)] |
| 平面制作统筹 |
[Traffic Coordinator] |
制片 |
[TV Producer] |
| 副总裁 |
VP [Vice President] |
插图家、插画师、绘图员、视觉设计 |
[Visualizer] |
| 视觉设计组长 |
[Visualizer Group Head] |
网页设计师 ( 存在于 Interactive Agency) |
[Web Designer] |
| AAA （美国广告院校协会） |
American Academy of Advertising |
AAAA ， 4A ' s( 美国广告代理商协会 ) |
American Association of Advertising Agencies |
| ABC （广告发行量稽查会) |
Audit Bureau of Circulations |
AMA ( 美国市场营销协会 ) |
American Marketing Association |
| AIO ( 行为、兴趣、观点数据库 ) |
activity, interesting, opinion |
IAA ( 国际广告协会 ) |
International Advertising Association |
| POP 广告 |
point of purchases |
SWOT 分析、优劣势分析 |
trength, weakness, opportunity, threat |
| 案头研究 |
desk research |
版权 |
copyright |
| 包装 |
package |
保存率 |
keeping rate |
| 报价 |
quotation, cost estimate |
备忘录 |
memo |
| 调查对象 |
interviewee, respondent, participant |
比稿 |
competition, pitch |
| 比较广告 |
comparative advertising |
边际效用 |
marginal utility |
| 标题 |
headline |
标志 |
logo, mark |
| 草稿 |
rough |
草图 |
sketch |
| 插图 |
illustration |
差异性（策略） |
differentiation |
| 产品核心概念 |
product concept |
产品名称测试 |
name test |
| 产品效用 |
benefit |
产品形象 |
product image |
| 产品原型 |
product prototype |
产品原型测试 |
prototype test |
| 产品周期 |
product life-cycle |
产品属性 |
product attribute |
| 陈列 |
display |
冲击力 |
impact |
| 出口广告 |
export advertising |
传播，沟通 |
communication |
| 传播策略 |
communication strategy |
创意 |
creative |
| 创意草图 |
idea sketch |
创意策略 |
creative strategy |
| 创意概念 |
creative concept |
创意提案 |
creative presentation |
| 创意总监 |
creative director (CD) |
从众 |
follow |
| 促销活动 |
promotion |
打样 |
color proof |
| 打字照排 |
typesetting |
大众传播 |
mass communication |
| 代理商 |
agent |
导演 |
director |
| 到达率 |
reach |
到达频率 |
frequency |
| 第一知名度 |
top of mind (TOM) |
点子 |
idea |
| 电话调查 |
telephone interview |
电视广告 |
commercial |
| 电视媒体 |
TV media |
调查员 |
interviewer |
| 定量研究 |
quantitative research |
定位 |
positioning |
| 定性研究 |
quality research |
动画 |
animation |
| 动机 |
motivation, motion |
动机分析 |
motivation analysis |
| 动机强度 |
motivation intension |
独家赞助 |
sponsored event |
| 独特销售理论 |
unique selling proposition (USP) |
发行量 |
circulation |
| 菲林，胶片 |
film |
分类广告 |
classified advertising |
| 分散式媒体组合 |
assorted media mix |
分色 |
color separation |
| 分销 |
distribution |
风险知觉 |
perceived risk |
| 服务质量 |
serve quality |
负片 |
negative |
| 覆盖率 |
coverage |
概念 |
concept |
| 概念测试 |
concept test |
感觉 |
sense |
| 个人收视率 |
personal audience rating |
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